POCO has officially launched two new smartphone models in Nigeria, targeting different market segments with distinct features and price points. The POCO X7 Pro and POCO C71 aim to provide Nigerian consumers with options that combine performance, style, and value in today's competitive mobile market.
POCO X7 Pro: Premium Performance at a Competitive Price
The flagship POCO X7 Pro comes equipped with the Dimensity 8400-Ultra processor, offering high-end performance for demanding users. With generous 12GB RAM and 512GB storage, the device is designed for seamless multitasking, gaming, and media consumption without compromise.
Photography enthusiasts will appreciate the 50MP camera with Optical Image Stabilization (OIS), ensuring clear shots even in challenging lighting conditions or when capturing moving subjects. The X7 Pro also features a massive 6000mAh battery, promising extended usage without frequent charging – a significant advantage for Nigerians dealing with inconsistent power supply.
Available in Black, Green, and Yellow color options, the X7 Pro is priced at ₦589,000 and includes IP68 dust and water resistance for durability in Nigeria's varied climate conditions, from Lagos' humidity to northern dust storms.
POCO C71: Affordable Quality for Everyday Users
The POCO C71 targets budget-conscious consumers without sacrificing essential features. It sports a large 6.88-inch display for immersive viewing experience and a 32MP AI dual camera system for quality photography at an accessible price point.
Security features include both fingerprint and face unlock capabilities, while a reliable 5200mAh battery with 15W fast charging ensures dependable daily use. The device runs on an octa-core processor for smooth performance across applications, making it suitable for students, young professionals, and first-time smartphone users.
The C71 comes in two configurations: 3GB RAM with 64GB storage priced at ₦94,900, and 4GB RAM with 128GB storage at ₦106,900. Color options include Midnight Black, Sandy Gold, and Ocean Blue to suit different style preferences.
Availability Across Nigeria
Both smartphone models are available through authorized retailers nationwide, including Finet, Raya, 3C Hub, Pointek, Slot, and Jumia, as well as other authorized stores throughout Nigeria. This wide distribution network ensures accessibility for consumers across different states and regions.
The dual launch strategy reflects POCO's understanding of Nigeria's diverse market needs, offering options for both power users seeking premium features and budget-conscious consumers requiring reliable technology at accessible price points. This approach positions POCO to compete effectively in Nigeria's growing smartphone market, where consumers increasingly seek value without compromising on quality and features.